About us

Salloways store front

Salloways, the oldest and most respected jewellers in the city of Lichfield has strived to bring you the highest quality of jewellery and time pieces since our founding in 1871. Each staff member is trained and evaluated by The National Association of Goldsmiths to ensure that our knowledge and strive for perfection is second to none. We want to make sure that every customer leaves knowing they have walked away with something special whether that be through a purchase or a service we want to maintain what we like to call The Salloways Experience.

Watches, of course, come from Switzerland and Nigel Salloway visits the major trade exhibition of watches and jewellery in Basel every year, accompanied by members of staff to spot upcoming trends and new and fresh ideas to bring back. As well as travelling to the major watch and jewellery shows, the good relationship between Salloways and the manufacturers means that representatives often travel to the shop to show off new products and lines.

Salloways was an early member of the Company of Master Jewellers, the country’s largest retail buying group with 160 outlets. It is an assembly of like-minded independent jewellers from Shetland to Cornwall committed to the highest standards in quality and service. The buying power of the group means items can be purchased at competitive prices which in turn are passed on to the customers.

Managing Director, Nigel Salloway continues the family tradition of seeking out the most stylish jewellery from around the world to satisfy the needs and desires of the customers as they become more demanding, this certainly makes life more interesting in the showroom. The Salloways legacy built by Nigel's founding fathers is constantly maintained through our dedication to continue bringing our customers the finest jewellery and time pieces in the country.

Get to know our staff, some of us have been here for many years and have helped couples find that perfect engagment ring or wedding band so we know what it is like to not have a clue what you are looking for. We are here to help. Or if you know what you want exactly we can help you find it, over the years we have created lasting partnerships with suppliers so we know where to get that ideal jewellery piece from.


Mr Nigel Salloways